A Sales & Marketing Company

Launch and Grow

with The Consumer Products Group.

Headquartered in Bentonville, Arkansas, the heart of U.S. Retail, The Consumer Products Group focuses exclusively on Walmart and Sam’s Club.  We specialize in launching and growing brands by providing turnkey customer management solutions.

Our complete range of services delivers full Walmart Customer Team capabilities to help your business engage in merchandising, replenishment, Walmart.com, and more.

Whether you need help building and executing a complete customer plan for your products or just need sales representation, we can help!

We support your business at the largest retailer of the world and Sam’s Club.

Walmart
Sam's Club
Supply Chain Management
Account Management
Buyer Contact
Innovation Sessions
Channel Management
Insights & Analytics
Digital Commerce

The Consumer Products Group manages all aspects of the customer relationship.  We are a turnkey point of contact for our clients.

How this Benefits You

  • Readiness for launch negotiations.
  • Personal attention to all client and customer interactions.
  • You won’t be handed off to a junior associate with limited experience as happens in some major brokerage houses.
  • Your business is guaranteed the attention it needs to succeed with the worry of competing with other brands in the category or a bag that is too full.
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Value Drivers

Our team’s experience and resources deliver unmatchable value to companies that want to expand their business into Walmart and Sam’s Stores.

Our team members are experienced across multiple functional areas including Sales, Operations and Finance as former CFO’s, SVP’s of Sales, and VP’s of Commercial Operations.

Enjoy access to these team members without the upfront expense or risk of market turnover so often prevalent in NW Arkansas sales teams.

P+L value derived from lower cost-to-serve outcomes (e.g. Terms / Fines).

U.S. Market-level experience enables consultation across channels and retail banners. Our team’s experience leading national sales organizations can help you navigate channel conflicts as you grow through planning on pricing.

Retail Link & Syndicated data analytics deliver a full picture of the category and competitive landscape to effectively position your business for success.

Our team has helped our clients develop over $150M of retail revenue and trailing twelve-month growth of over 70%.

Meet our team

Our team is driven by experience and passion

  • Reg Yarbrough

    Reg Yarbrough

    President & CEO

  • Mike Welling

    Mike Welling

    President | COO

  • Wesley Perkins

    Wesley Perkins

    Sales and Replenishment Analyst

  • Landon Schrock

    Landon Schrock

    Strategic Leader

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

– Sam Walton